Hello friend --
Startup LAunch talks brand strategy
On Nov. 28, Startup LAunch hosted “Build A Unique Brand That Attracts,” a workshop at the L.A. Area Chamber. Robyn Young, founder and head of strategy at Robyn Young & Co., led the talk focused on brand strategy, finding your target audience and customer engagement. Our entrepreneurs practiced their pitches and collaborated to define their brands, and walked away with the framework to create their own brand strategy.
Santa Monica College students tour Google campus with Waze
Check out students from Santa Monica College at Google’s Venice campus! Students joined Waze and #BixelExchange for a Lunch & Learn and campus tour on Monday.
Startup LAunch Program Workshop: How to Present a Killer Pitch
It’s an extremely competitive environment getting seen, heard and followed in the digital economy. How do entrepreneurs connect emotionally to pitch their business? Ryan Williams, author of "The Influencer Economy: How to Launch Your Idea, Share it With the World, and Thrive in the Digital Age," has built an actionable framework for telling better business and personal stories. Join us Nov. 30 to learn common storytelling techniques and practical steps to craft a winning pitch, tell your brand story, and lead with your authority. RSVP now.
Join the 10th Annual Digital Family Reunion!
Join the tech industry party of the decade in Downtown Los Angeles on Dec. 6 for an evening of networking, entertainment, food and a hosted bar. The 10th Annual Digital Family Reunion will connect members of the original web 1.0 communities (VIC, LawNMoweR, Digital Coast Round Table, etc.) with leaders of more than 50 of today's networking organizations (Startups in the Sky, Digital LA, BuiltInLA, etc.). The Digital Family Reunion "Outstanding Achievement Honor” will also be awarded to a high-profile tech entrepreneur, followed by panel discussions featuring a cross-section of industry leaders forecasting tech trends for the next 10 years. Learn more.
Bixel Exchange releases new IT report at Tech Salon
On Nov. 14, Bixel Exchange hosted Tech Salon: How To Get A Tech Job In Los Angeles with presenting sponsor California State University, Northridge (CSUN). As part of an innovative partnership with LinkedIn and the City of Los Angeles, Bixel Exchange released “Building L.A.’s Tech Talent Pipeline: A Sector Report on the Information Technology Industry” during the event. The report looks at the current industry skill sets, hiring trends and career pathways for L.A.’s tech workforce.
After a presentation of key findings with LinkedIn head of U.S. public policy, Nicole Isaac, leaders in L.A. tech and education, including the Center for a Competitive Workforce, Cornerstone OnDemand, Hyperloop One, GoGuardian, Boingo Wireless, City of Los Angeles' Education & Workforce Development Department and CSUN, convened to discuss how the public and private sectors can best bridge L.A.’s IT skills gap. Read the report, and see the photos.
Kat Yalung featured on Univision Nightly News!
Startup LAunch Director Kat Yalung was interviewed by Univision’s Julio Cesar Ortiz about our work supporting minority-led startups in L.A.! Check out the two startups featured, Humanistic Technologies and Digi-VUE Advertising. Startup LAunch Tech SBDC partners with TechTinx, Techqueria, Televisa Foundation and POSiBLE L.A., and Kapor Center for Social Impact to ensure the diverse face of Los Angeles is also represented in L.A. tech! Watch it now!
Until we sync again,