This session clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. Provides an orientation to key marketing concepts critical to marketing technology-based products and services. You will learn how to identify market opportunities, understand customer preferences, evaluate market acceptance, and devise the appropriate going-to-market strategies.
This event is part of the free "Startups Steps for the Tech Entrepreneur" series co-presented by Code District and Bixel Exchange.
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