Bixel Exchange advisors Julie Thorne Engels and Lindsey Heisser of TribeMint believe that brand success starts with a clear vision born from a place of passion, idealism and limitless possibilities. This startup workshop provides a neutral environment for entrepreneurs and startup stakeholders to explore and discover the winning strategy and vision for their company brands. However, as early stage startups are all too keenly aware, an inspired vision is only as great as its ability to attract paying customers. Achieving Product Market Fit should be a key milestone on every CEO’s list of top priorities – and all company metrics must be set to measure the conversation rate between a brand’s call to action and their customer acquisition. When these two elements are “married,” one’s brand vision will become validated.
- Overview of Brand Vision Process and how it pertains to Product Market Fit
- Support Creating Brand Visions
- Tribemint presents methodology to get from Vision to PMF
Participants will be provided with take-home worksheets on how to take the information learned in the workshop and create the following:
- Brand Platform
- Mission Statement
- Company Values
- Brand Filters
- Daily Actions associated with validating their Brand Vision because they have achieved product market fit
JULIE THORNE ENGELS
Jullie Thorne Engels is a lifelong visionary, strategist and entrepreneur with a passion for employing creativity to drive business and social change. As Tribemint’s CEO, Julie has merged her talents to launch a creative marketing agency that truly believes in the power of building Millennial “tribes” around companies and brands allowing them to thrive. She has a proven track record of executing consumer activation strategies across a multitude of platforms with measurable results for clients such as FX Networks, Nikon, ABC Entertainment, Topline Game Labs, USA Networks and DreamWorks to name just a few. A passion of Tribemint is to assist entrepreneurs at all stages of the start-up life cycle to strategically grow their company’s brand presence and connect with other trusted resources within the tech community. Before starting Tribemint, Julie founded Bettyvision, an online vision board platform empowering women to visualize their dreams and make them a reality with community support.
Lindsey Heisser is the Managing Director of Tribemint, a Los Angeles based creative marketing agency. Lindsey specializes in campaign ideation and execution, marketing and communication strategies and technology development. Heisser brings her entrepreneurial spirit and innate curiosity of today’s trends to deliver Tribemint’s clients with fully integrated campaigns turning consumers into brand loyalists. Prior to joining Tribemint, Lindsey was on the founding team of Bettyvision, an interactive vision board platform, which sparked her passion for start-ups. In her role as product manager, she was able to marry her extensive marketing background and enthusiasm for innovation to ignite the brand from the ground floor up.
August 27, 2015 at 10am - 1pm